Example Workflow

Roofing Appointment Setting

Roofing leads are shopped hard, storm season triples call volume overnight, and the crew who could answer the phone is on a roof. Every unanswered enquiry is a customer calling the next name on the list.

Illustrative Workflow — Not a Client Case Study

This page shows how the work typically flows, not a real engagement. We do not have published customer case studies yet — see why, and what we show instead.

Typical workflow

How this normally runs

  • Lead or call arrivesFrom a form, an ad, or a direct call during business hours or after a storm.
  • Agent responds fastAnswering in the business name and capturing property and damage details.
  • QualifiesOwnership, property type, insurance involvement and urgency, against agreed criteria.
  • Books the estimateInto the estimator calendar for the right area.
  • ConfirmsReminder contact before the visit to protect the slot.
Responsibilities

Who does what

Agent responsibilities

  • Answer every enquiry in the business name
  • Capture property and job details accurately
  • Qualify against the criteria you define
  • Book into the correct estimator calendar
  • Log every contact and outcome in the CRM

Client responsibilities

  • Provide accurate service-area boundaries
  • Keep the estimator calendar genuinely available
  • Approve the script, including any insurance-related wording
  • Supply lead sources lawfully

Suggested starting crew

2 agents to start — answering and booking during business hours, with overflow capacity added ahead of storm season rather than during it.

Illustrative daily volume

25–60 enquiries/day in normal periods; 150+ in the days after a major storm.

Tools

CRM, Scheduling calendar, Phone system

Possible KPIs

Speed to first contact, Estimate booking rate, Show rate, Insurance-claim intake accuracy

Escalation flow

Complex insurance questions and safety concerns route immediately to a named internal contact; standard bookings do not require escalation.

Pricing starting point

$5.99/hr per agent, appointment setting

Minimum 2 agents. Telecom billed separately for any campaign involving calling.

See if this fits your business

Every real engagement is scoped from your actual volume, not a workflow template.